White Papers

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Improving Survey Response with WhatsApp

Feedback Collection is as important as creating a relevant and interactive survey. Yet, while we focus extensively on creating a survey that elicits a response from our respondents, there is not much focus on the implementation of a more efficient collection tool that would ensure a high response rate.  

Improving the Quality of Digital Survey Responses

Surveys are a goldmine ready to be mined but what if the gold you extract is not gold? Survey Response data is, today, used to make strategies, seek actionable insights and decide the future course of action.


Return on Investment is a determining factor when you plan to invest. While it is easy to calculate the ROI for a Facebook ad campaign, calculating the ROI for something as complex as Customer Experience can be quite tricky. 

12 Customer Experience Trends to Look out for in 2021

2020 was a year where businesses grappled with major disruption as the world was forced into isolation. The Covid-19 crisis took us by shock and five years plans became redundant in no time. It was an eye-opening year for each and everyone.