Profiling feature is the last part of creating an audience campaign. In this section, you can further bifurcate your audience on the basis of their individual profiles. Over this section, you can select the global profile ranging from Travel, Automotive, Smoking, Media, healthcare. These global profiles help you select the audience on an interest basis and once you have selected the profile, you can select the preference for each global profile on a further smaller basis.
For example, you want to conduct a survey on those who travel for leisure and international destination. For such a profile, you can first select Travel as the global profile and further select the ones who go to international destinations for leisure travel.
Only the ones who fulfill the criteria would be able to be part of your audience.
The global profiling options available are:
- Business & Occupation
- Healthcare Consumer
- Hobbies & Interests
- Food & Beverage
- Mother & Baby
- Country Specific
Note: As you further add profiling options to your audience, the feasibility number would be affected as per your requirement. Kindly see to it before placing the order.