Market Research

Plan and execute complex conjoint analysis research programs to facilitate your pricing decisions and selection of the most viable product features. Test product concepts and prototypes with the most relevant customer segments

Test your ad campaigns and marketing content before launching. Engage a selective group of customers to understand the value proposition that they seek and incorporate your research findings into marketing campaigns for higher ROI.

Delve deep into the customer experience with your products and touch-points, to holistically map your customers’ journey. Find out what satisfies them, what motivates them to repeat buy, and what causes customer churn.

Gather market intelligence and understand customer sentiment towards your brand with S2C’s sophisticated market research and social listening solutions. Engage your customers through multiple channels to capture their feedback in real time.

Maintain a sharp eye on the market performance of your brand by easily conducting competitor analysis. Conduct relative brand comparison through focus groups, guided interviews, and pulse surveys for accuracy and agility.

Deploy the mystery shopping team at S2C to cover your direct and indirect contact centers. Measure service quality, process gaps, and every nuanced brand interaction that your customers go through.

Reach your customer wherever they are by using the omnichannel survey functionality of S2C’s research platform. Engage respondents via SMS, IVR, Whatsapp, Voice call, app, or whichever channel they prefer.

To achieve better responsiveness for your surveys, you need to talk to your respondents in the language they prefer. Use S2C’s multi-lingual surveys to capture the entirety of your geographic market and expedite your survey output.

Engage your customers when they have top-of-mind brand recall and when they can give relevant responses to your survey questions. Identify crucial touchpoints and moments of truth in the customer journey and deploy your surveys there.

Organize on-demand surveys by accessing carefully curated respondent panels of S2C, anytime and anywhere in the world. Reduce the time spent on sample selection by finding the most relevant and committed representatives of your target segments.

Improve your data quality with easy to use data sanitization and validation tools offered by S2C. Perform advanced analytics without worrying about false signals, sampling errors, and data redundancy.