The audience campaign helps you design the audience group for your survey. You can select the age group, country, profession, gender. You can also enter the number of complete survey responses you want from your audience cohorts. The steps to creating an Audience Campaign are fairly simple, but before we get to it, let’s discuss all the options available to you in the Audience Campaign tab.
In the Audience Home Page, you have 5 pages
All Projects: This page shows you all the Audience Campaigns you have created, irrespective of the status of the campaign.
Active: This page shows you all the active Audience Campaigns in your account. Active status indicates that it is live and the response is being collected.
Pending: This shows you all the campaigns that are pending. Pending status indicates that you have sent the campaign request for approval and it will either be updated to active or rejected.
Closed: This shows you all the campaigns that have been completed.
Drafts: When you are creating an audience campaign, you can either send it to be processed or save it in the draft. The ones you save in the draft would be shown on this page.
Basic Settings is the first step in creating an Audience Campaign. In this section, you can select:
- Country: You can select the country from which the respondents can take the survey
- Gender: You can select a specific audience gender if it is required for your survey. Else, you can select both.
- Age: You can select the age bracket for your respondents.
Survey Specific Data
- Number of wanted Completes: This field asks you to enter the number of completed responses you need for your survey.
- Estimated incidence rate: This refers to the proportion of qualified response for the survey. By default, it is set at 100%.
- Estimated length of Interview: This field requires you to enter the estimated time for the survey interview.
- Start Date: This field refers to the start date of the audience campaign.
- Number of days in field: This field refers to the number of days this campaign would be active in Field.
Once you enter all the details, the campaign gives an estimated budget for your campaign depending upon the number of responses you seek.
This section is the second step of creating audience campaign. You can select the particular regions of the selected country from this tab. You can select from the region type and then select particular cities/districts/sub-divisions.
With this option, you can select the audience panel from our vast list of audience panel. You can either Select the auto panel or manually select the one that suits you best.
Profiling helps in filtering your audience cohort more efficiently. Depending upon your survey and target audience, you can select the profiles that suit you best.
Quotas help in limiting the response by putting a quota. You can have a quota on the basis of Gender, Age or Region, or profiling criteria.
- Gender: With this, you can assign a quota to each gender. Click on Custom to enable it and enter the quota for each gender.
- Age: With this, you can assign quota on the basis of age. Click on Custom, and then enter the quota for the age 18. Click on Add to enter quota for more age brackets.
- Region: With this, you can assign a quota to each selected region. Click on Custom and then enter the number for each region.
You can merge multiple quotas using the Interlock Quotas option. Click on it and then select the quotas you want to merge.
Exclusions help you exclude certain panels or panelists from earlier projects. Use this to exclude them from your audience. You can select the panels from your earlier projects, if available.
While creating an Audience campaign, you can also exclude certain panelists from your survey. Click on Panelists and enter the Panellist Ids in the box.
You can also download the template, make changes to it and upload it to do it in bulk.