Categories
Reading Time 5 Mins

The Need For Quality Check For Survey Response Data

This is where Quality Check for survey response data plays a crucial part. Ensuring that your data silos are properly analyzed by a quality check system, you make sure that the data on which you make plans is reliable and reflective of the actual mood of customers.Surveys are a goldmine ready to be mined but what if the gold you extract is not gold? Survey Response data is today used to make strategies, seek actionable insights and make the future course of action but all of this is only good if the survey response data you have is reliable. This is where Quality Check for survey response data plays a crucial part. Ensuring that your data silos are properly analyzed by a quality check system, you make sure that the data on which you make plans is reliable and reflective of the actual mood of customers.

 

 

What is a quality check?

Quality Check in relation to Survey Response Data means establishing a system where your survey response goes through a quality check to ensure that the response is genuine and reliable. Every quality check system has its way of flagging a response that might not be considered genuine. However, before we understand how Survey2Connect’s Quality check feature works, we should understand why a quality check for survey response data is important.

 

The need for QC in your survey data?

Quality Response leads to accurate Survey Analysis

The quality of your survey response directly affects the analysis quality. You analyze your survey response data to reach conclusions but your analysis is as good as your survey response data. With a Quality check in place, you can ensure that every analysis based on your survey data reaches a true analysis.

 

Prevents False Positive

Brands make decisions based on the data they have at hand. A future projection or future course of action can sometimes be directly based on the survey response data at hand. Many brands in past have taken decisions that have affected their growth and the miscalculation on their part was a result of unreliable data that lead to false positives. Take Nokia for example. In the late 2000s, their market research concluded that Apple’s iPhone won’t change much of the smartphone market but by the mid of 2010s, Apple was one of the biggest names in the smartphone market while Nokia was fighting to survive. An unreliable data set can often misrepresent the market sentiment or the current needs of your customer which can lead to non-significant decisions. Hence, a quality check mechanism in place would allow you to prevent the mistake of false positives by ensuring that the data you rely on is genuine.

 

Derives Actionable Insights

Quality Assurance for your survey data set can directly increase the reliability of the insights you get from your survey response. Companies rely a lot on the insights they get from survey response data. These insights play a pivotal role in driving actions. With an unfiltered data set, your insights might not be reliable enough to drive positive action. To ensure that your actionable insights are in the right direction, you need to establish a Quality check mechanism for your survey data.

 

Quality Check ensures you reach your right TG

Every time you make a survey, social media post or any form of content, you aim at a particular target group. Your TG can be based on age, race, region, gender. With a Quality check of your survey response data, you can ensure that the survey response you wish to analyze is actually of the TG you aimed to target.

 

QC adds a layer of objectivity to your survey, making it standardize 

Bias is basic human behaviour and even though you might not be taking the survey yourself, you can be biased to a particular result. With a Quality Check, you can ensure that there is no bias in your data, providing you with a clean and precise result of your survey.

 

Data sets we get after QC is reliable and can be validated 

Data which has been through a quality check system is reliable and up to the industry standard. Not only that, once the QC has been performed for your data set, it can be validated.

 

How to ensure QC In your survey response data?

Survey2Connect has always been an advocate of ensuring genuine survey response. With its customer experience and market research survey, Survey2Connect ensures that the data you extract goes through a Quality Check. These Quality checks are aimed at flagging the survey responses that don’t meet the criteria.

 

Survey2Connect ever since its inception has used proprietary technology to stop fraud in survey responses and with the introduction of Quality checks, users now create their QC system for their surveys. This would allow our clients to get reliable data for their survey and enable them to get actionable insight without any worry of false positives.

 

Survey2Connect Quality Check Types

 There are numerous Quality check types available:

    • Flag by Duration — This QC type flags the response if the respondent took more or less than the time you have defined for the survey
    • Flag by Net Duration – This type flags the response if the respondent took time which is not as per the time range you have set for the survey response
    • Flag by Odd Hours – This type flags the survey response if the survey was filled before or after prescribed timings
    • Flag by No GPS – This type flags the survey response if there was no GPS data captured during the duration of the survey response
    • Flag by Fake GPS: This is used to flag a response if the respondent is using false GPS to change the location. This is applicable for an app-based survey responses.
    • Flags Straight Lining — This type flags the survey response if the user has selected the answer in straight lines in multiple-choice questions. This means that if a user selects the same row for the choice-based question.
    • Flags Short Open Ended Answer: This type flags the response if the short open answer questions are answered in less than the prescribed word limit.
    • Flags Too Many Sessions: This QC is for app-based response collection. This would flag the response if it was collected over more than the predefined limit of sessions.
    • Flags By Answer Code: With this type, you can choose a code and if that code is selected more than your set percentage of times, the survey response would be flagged.
    • Flagged By Clock Changed: This check would flag a survey response if the clock was changed while taking the survey.
    • Flagged By Question Duration: With this feature, you can flag any response in which a respondent takes more than a defined time to respond to a particular question in the survey.
    • Flagged By GPS Time On Device: This QC is used to flag a response where the GPS time and device time differs by more than your preset time difference. This QC is used in app-based survey collection only.
    • Flagged By Stale GPS Time: This would flag a response if a stale GPS Reading is noticed (even if it was not used). This QC is for app-based survey collection
    • Flagged By No Silent Recording: This is an app-based QC that would flag a response in which there was no silent recording captured despite recording enabled.
    • Flagged By Back Tracking Activity: This type flags a response if a user goes back and forth in the survey more than your prescribed limit.
    • Flagged By Partial Racing: This check flags a response if a respondent takes less time than your prescribed limit for your prescribed percentage of questions.

[helpful]

Similar Blogs

Read more about Experience Management and Market Research

XEBO is an AI-powered Experience management solution looking to help businesses simplify decisions
How XEBO is Revolutionizing Experience Management
In a world where customer-centricity reigns supreme, businesses must continually evolve to meet the dynamic demands of their audience and…
Survey2Connect is now SOC 2 Compliant!
Survey2Connect, a leading experience management platform used by enterprise clients in MENA and APAC has successfully completed Service Organization Control…
Partnership With Future Communications Company
Survey2Connect Announces Partnership With Future Communications Company
Survey2Connect, an experience management platform, and Future Communications Company, a global leader of ICT products and services take great joy…

One reply on “The Need For Quality Check For Survey Response Data”

Leave a Reply

Your email address will not be published.