In today’s highly competitive world, individuals find themselves empowered to select their employers. When making this crucial decision, employees prioritize a healthy work culture that supports their personal growth and development. Consequently, the notion of employee experience has gained significant attention in recent times. As a result, employers have been striving to ensure a favorable and fulfilling experience for their workforce.
In the ever-competitive digital age, strategic business leaders face intricate challenges:
– Enhancing customer experience.
– Boosting employee productivity.
– Facilitating tech-enablement for the workforce.
– Fostering workplace innovation.
The solution to these challenges starts with prioritizing ‘your people’. Great employee experience goes beyond creating an exceptional workplace, it yields substantial business benefits. Positive employee experiences have a beneficial effect on all aspects of the business, including workplace culture, productivity, employee retention, innovation, and overall revenue generation.
Let’s delve into the realm of employee experience and its crucial importance.
What is Employee Experience?
Employee Experience (EX) covers the entire employee journey, right from onboarding to the employee leaving the company. It includes every milestone and touchpoint an employee goes through in his/her tenure. It is shaped by various factors, including workplace relationships, job tasks, organizational culture, workspace design, and provided technology. Ensuring high-quality elements in these areas is crucial, as they directly impact on an employee’s ability to fulfill their duties and achieve satisfaction. Ignoring any part can make things not as good, so it’s important to use specific approaches for each company to keep a happy environment and make employees content, which helps the company succeed. Ignoring any part can make experiences worse, so it’s important to use specific approaches for each company to keep a happy environment and make employees content.
Let’s simplify this:
When is EX measured?
The EX commences when a candidate applies for a position within the company. This stage involves the recruitment and selection process, which includes job application, interviews, assessments, and ultimately, the candidate’s acceptance of the job offer. During this phase, the company’s initial impression of the candidate is crucial as it sets the tone for their future engagement with the organization
How to improve Employee Experience?
A culture centered around employees, inclusivity, empathetic leadership, and personalized rewards and recognition offerings. The combination of these elements creates a work environment that prioritizes the happiness and success of its employees. As a result, employees are likely to be more engaged, productive, and committed to the organization’s mission, leading to improved overall employee experience and business outcomes
Why is it needed?
EX emerges as the key performance indicator for businesses, driving amplified revenue, enhanced shareholder returns, increased productivity, and a pinnacle of service excellence. Prioritizing and investing in EX can have a significant impact on various aspects of a company’s performance, ranging from financial outcomes like revenue and shareholder returns to operational aspects like productivity and service excellence. A positive employee experience creates a virtuous cycle where happy employees contribute to a successful and thriving organization.
Why Is Employee Experience Important?
As emphasized by author and keynote speaker Blake Morgan, “Customer experience is a reflection of employee experience.” The significance of employee experience lies in the fact that your employees are the ones driving the work: they create products and services, nurture customer relationships, tackle business hurdles, and support back-office operations. Neglecting their well-being will inevitably manifest in their work.
Let’s check out point by point, how EX is important and how you can improve the employee experience in your organization.
Reduces Employee Turnover
A strong employee experience cultivates employee loyalty and reduces turnover. According to IBM’s report, in companies with good employee experience, only 21% of employees consider a job change, while nearly half contemplate leaving in organizations with subpar employee experiences. When employees feel included in a positive work culture and appreciated for their contributions, they are more likely to remain with the company, leading to significant cost savings in recruitment and training expenses.
Good Employee Experience = Better Work Performance
Studies reveal that content employees exhibit up to 20% higher productivity levels. Cultivating positive employee experiences throughout their lifecycle not only fosters a robust organizational culture but also enhances overall business performance.
Helps retain your best employees
When someone has a positive experience in a company and forms strong relationships, they are more inclined to stay in their position. Consequently, organizations offering exceptional workplace experiences have higher employee retention rates compared to others. This ensures that top performers stay in their roles, safeguarding organizational knowledge and retaining those best suited for the company.
Improves Customer Experience (CX)
Your employees serve as the frontline responders, responsible for executing strategies crafted in meeting rooms. When employees feel involved in the process, they are more likely to invest in enhancing the brand’s customer experience compared to those working in companies with subpar employee experiences. If your brand aims to reach new heights in customer experience, prioritizing a strong employee experience is the surest path to success.
Enhances brand advocacy
Brand advocacy proves advantageous for businesses on both internal and external fronts. When employees feel valued, they tend to spread positive words about the company online and among their social circles, thereby enhancing brand awareness. Likewise, customers value a brand that exhibits a personable approach, fostering brand loyalty and ultimately resulting in higher customer retention rates.
Increases Your Revenue & Profits
The establishment and sustenance of a positive employee experience have a direct impact on a business’s revenue. When employees feel motivated to excel, they are more inclined to achieve favorable outcomes, making productivity a crucial business metric for success. Furthermore, productive employees tend to generate innovative solutions, making them especially valuable in organizations that rely on creative problem-solving.
Increased Employee Engagement
Businesses allocate substantial budgets annually to promote employee engagement, often relying on employee engagement surveys as their primary method. Despite these significant investments, the returns for companies remain minimal. However, by fostering a positive employee experience, the likelihood of achieving better employee engagement increases significantly. This impact extends beyond just quarterly or annual surveys, encompassing the everyday dynamics within the team. Companies implementing effective EX programs tend to witness a surge in innovative ideas from their workforce.
Compared to the average worker, unhappy employees tend to take extra sick leave annually. This not only affects workplace productivity but also causes a strain on the company’s morale and finances. However, investing in employee experience, the high cost of absenteeism can be significantly reduced.
Towards an employee-centric tomorrow
Amidst the uncertainty of the future of work, one certainty remains that people are the key to business success. By placing employees at the heart of the organization, you can deliver positive customer experience and stay competitive in the evolving world of work.
However, merely striving for employee satisfaction might not hit the bullseye. Even if your employees have a hybrid schedule, fair compensation, and attractive benefits, true contentment with their job may be elusive. Prioritize employee engagement to ignite enthusiasm for their daily responsibilities and foster active involvement in your organization.
Empower your team by providing the necessary tools, resources, and support for their success and job satisfaction every day. Utilize Survey2connect to map internal workflows, seamlessly integrate with powerful applications, and introduce a truly rewarding employee experience.
Read more about Experience Management and Market Research