Category: Digital Research
What is Key Driver Analysis: Definition, Methods, Types, and Examples
Introduction Are your customer satisfaction ratings high? Or, are you experiencing a decline in customer loyalty? Whether you’re looking to…
NPS vs CES: Which One is Better for Your Survey?
For almost a decade now, the NPS question which goes something like – “How likely are you to recommend our…
Future of Market Research: Changing Landscape In A Post-Covid World
Market Research as a domain has come a long way. Think of the previous decade or second half of the…
Importance of Market Research: Understanding the pulse of your target Audience in 2023
NOKIA, the brand that largely defined mobile phones for most Indians during the 2000s, now evokes nostalgia as we enter…
Business Research: Definition
Business research is a procedure of getting point by point data of a considerable number of territories of business and…
Digital Research: The New Normal
The outbreak of Covid-19 has made companies and brands globally uncertain about the future. This uncertainty has brought a surge…
Predictive Analysis The Need Of The Hour
Consumers have more choice now more than ever before. They are no longer confined to whatever their local store has…
Market Research
Covid-19 surely did bring the whole world to a standstill and every business right now is struggling to survive. Many…