يعتبر عائد الاستثمار عاملاً محددًا عندما تخطط للاستثمار. في حين أنه من السهل حساب عائد الاستثمار لحملة إعلانية على Facebook ، فإن حساب عائد الاستثمار لشيء معقد مثل تجربة العملاء قد يكون صعبًا للغاية.
Almost all the companies out there would agree that providing a great customer experience is important, yet not many are good at delivering a seamless customer experience. It is not because they lack a will to implement but because implementing a robust CX is innately complex and although you measure CX across universal parameters, each brand is different. To make matters worse, Management always seeks an ROI number to approve the resources you need to implement and improve your CX program.
With this eBook, Survey2Connect has tried to simplify the calculation of ROI of CX by using 5 step calculation. It starts from calculating benefits to calculating total investment. Fill the form and download your copy of the ROI of Customer Experience and make sure you can quote the exact number for ROI in your next meeting with your team members.